Harmonizing Fragmented Data Sources To Fuel Faster Insights, Smarter Decisions, And Powerful Retail Storytelling

Many CPGs in today’s marketplace operate in a highly complex retail environment – spanning multiple product categories with both online and offline retailers, leading to multitude of standalone, disparate data sources.

Elanco’s U.S. Pet Health division was no different. Without a centralized solution, the team struggled to produce even basic category views, which took days to compile and slowed decision-making across departments.

“In a fragmented retail landscape, we needed faster, clearer visibility to stay competitive” –Jesse Chester, Sr. Director – Category Leadership

Elanco partnered with Bedrock Analytics to harmonize, visualize, and activate its retail data. Bedrock worked closely with Elanco to create a custom hierarchy segmented by species and product type, aligning teams around a unified data language and enabling clearer, faster visibility into performance across their business and their competition.

With Bedrock’s centralized insights updated weekly, pre-built visualizations, and workflows tailored to Elanco’s needs, over 45 users across sales, marketing, and insights now access cross-category views by channel and generate actionable insights in clicks rather than days—driving smarter decisions and stronger retail storytelling.

“Bedrock helped us accelerate our insights dramatically, with fewer internal resources. They’re not just a platform, they’re strategic partners” -Jesse Chester, Sr. Director – Category Leadership