Harmonizing Fragmented Data Sources To Fuel Faster Insights, Smarter Decisions, And Powerful Retail Storytelling

Many CPGs in today’s marketplace operate in a highly complex retail environment – spanning multiple product categories with both online and offline retailers, leading to multitude of standalone, disparate data sources.

Elanco’s U.S. Pet Health division was no different. Without a centralized solution, the team struggled to produce even basic category views, which took days to compile and slowed decision-making across departments.

“In a fragmented retail landscape, we needed faster, clearer visibility to stay competitive” –Jesse Chester, Sr. Director – Category Leadership

Elanco partnered with Bedrock Analytics to harmonize, visualize, and activate its retail data. Bedrock worked closely with Elanco to create a custom hierarchy segmented by species and product type, aligning teams around a unified data language and enabling clearer, faster visibility into performance across their business and their competition.

With Bedrock’s centralized insights updated weekly, pre-built visualizations, and workflows tailored to Elanco’s needs, over 45 users across sales, marketing, and insights now access cross-category views by channel and generate actionable insights in clicks rather than days - driving smarter decisions and stronger retail storytelling.

“Bedrock helped us accelerate our insights dramatically, with fewer internal resources. They’re not just a platform, they’re strategic partners” -Jesse Chester, Sr. Director – Category Leadership