6 Regrets of DIY Analytics in CPG

A DIY approach underestimates the magnitude and total cost of ownership of such a platform. It doesn’t consider the opportunity costs of neglecting usability testing on the least technical employees, the use of applied artificial intelligence, the domain expertise of successfully selling CPG products into retail or the necessary resources to train your employees to ensure adoption. 

Building an analytics platform is not a do-it-yourself project. 

Download 6 Regrets of DIY Analytics in CPG to learn about the challenges of:

  • The Expense
  • The Builder
  • The Right Perspective
  • The Design
  • The Harmonization
  • The Time
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